Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
2024 – A Year in Review ✨
As the year comes to a close, I can’t help but look back with a full heart at everything we’ve accomplished together in 2024 with this year in review. YOU — our incredible community of retail store owners — have inspired us every step of the way. Let’s take a moment to celebrate some highlights from this amazing year: ★ … Read More
Your Store Days: How do you increase your sales by 176%?
Would you like to know why YOU should celebrate Amazon Prime™ Days and turn them into Your Store Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime™ Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and put a local twist on it to make it … Read More
My Top Tip to Increase Sales
When I shared my top tip to increase sales and traffic immediately with a client, she acted as if I had told her a 4 letter word 😳. I assure you I didn’t. But her reaction is not uncommon! I’m sharing our conversation so that you can see why it’s a flawed perspective. I’m sharing it because it wasn’t the … Read More
How Do I Get New Customers?
How do I get new customers? This is probably the question I get asked the MOST. Of course, the purpose of your marketing strategy and all the time, sweat and money you put into it – is ultimately to get new customers so you can increase sales. Getting new customers is actually the last step in our Sales Breakthrough System, … Read More