Omnichannel Marketing – The Best Service You Can Offer Your Customers

We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More

2 Timely Terrific Marketing Ideas

How about some new marketing ideas? I knew you would love that! 😉 Coming up this weekend is the 51st Superbowl and that means 3 things. 1. Good food, football and friends 2. Great commercials. 3. Excellent time to do a blow out sale for your clearance items!! I always recommend taking a % off all your clearance items that … Read More

What Is The First Thing You Should Pay in 2017?

The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your hope alive for increased profits for 2017. You have to … Read More

The 3 Reasons You Have “Can’t Clear it Out” Chaos

1. You are not the Humane Society. Anything in your store that you are sick of looking at? Why the heck hasn’t anyone bought it? It’s wonderful! The item (and others) have just been here too long. But why mark it down? The problem isn’t the item. The problem is that the right person hasn’t walked through the door. What … Read More

Post Election Retail

Post election retail therapy could be unprecedented By Debra D. Bass St. Louis Post-Dispatch Glad the election is behind us? Wait, don’t answer that, just don’t let that lead you too far down the path of retail therapy in a quest for solace, consolation and distraction. Seem unrelated? It’s not. The National Retail Federation decided to conduct an unprecedented flash … Read More

Q&A Time

You all asked such great questions after the “Avoid A Holidaze” webinar I decided to answer some more here. Thanks so much for joining us. It means the world to me to be able to support you– and it was fun to give out those prizes! How do we differentiate between Small Business Saturday and Black Friday? Sue from Illinois … Read More

The Storm. The Election: Where’s the focus? Where’s your focus?

The Storm. The Election: Where’s the focus? Where’s your focus? As Hurricane Matthew came closer and closer to the eastern shores of the United States, I couldn’t stop watching. I knew many people in the way of the storm. We didn’t know what would happen or where it would hit. It was so scary. Suddenly it occurred to me that … Read More

Feeling a Bit Overwhelmed?

I just heard this from a client who was at our Retail Profit Revolution. She said “You promised I’d come home with tons of ideas to make my store life more profitable and fun. And I did. But there is so much to do and I stepped back into all these messes back at the store.” To be honest, I … Read More

FYI – Recap Forms

When we work with our clients, we have a form that they send back immediately after the appointment. We call it a recap form because they recap the action steps that they will take and what we committed to do for them. I got a recap form from a client the other day – and it contains a great reminder … Read More

Good vs Great Retailer – 7 Ways To Tell The Difference

What differentiates a Great retailer from a good one? There are 7 Traits to Differentiate Great vs Good Retailers. I think about this often as I work with retailers to help them be the best that they can be – both in the store and in their life. It all comes down 7 simple traits. The best news about it … Read More