The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
Did You Break Your New Year’s Retail Resolution Yet?
Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More
Want To Move Some Old Inventory Fast? Learn This Consumer Psychology Trick Regular
This is one of my favorite secrets to a successful sale. You can do it anytime – but clearance time is the best. Retailers miss it all the time! I want you to have every opportunity to move out more sale junk…oh I didn’t mean to say that – I meant to say fine high quality but slightly less popular … Read More
Move More Product Out – Move More Cash In – Don’t Make This Mistake
You might be making it hard for your customers to buy! I know you don’t want that. I Just got off the phone with a new client who was making this mistake. I get it. I used to too – until I learned better! There are 3 big bad common mistakes that I see indie retailers like you make and … Read More
3 Big Mistakes That Retailers Make When Putting Items On Sale: This First One Is the Worst
It is that time of year. It’s sale time! You have got some old stuff hanging around and you want it GONE! And you would like the EXTRA MONEY in your pocket. Right?! There are 3 big bad common mistakes that I see indie retailers like you make and it is killing you. I did 3 quick videos to help … Read More