Really. Thanks so much for coming. I am so glad that you agreed to meet with me. Big Hug. I promise to keep this short and sweet. Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you. We have all been talking about it and know that you would want … Read More
Caps for Sale. How Many Do You Wear?
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More
7 WriterDowners From the Indie Retailers Conference
The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
Did You Break Your New Year’s Retail Resolution Yet?
Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More
Want To Move Some Old Inventory Fast? Learn This Consumer Psychology Trick Regular
This is one of my favorite secrets to a successful sale. You can do it anytime – but clearance time is the best. Retailers miss it all the time! I want you to have every opportunity to move out more sale junk…oh I didn’t mean to say that – I meant to say fine high quality but slightly less popular … Read More