I am suffering from jet lag. I am not asking for any sympathy. It is a blessing to be suffering from having to adjust to a different time zone – especially when the other zone was Denmark and Switzerland where you spent glorious time with your family! So I woke up really early today – 4:00am. I tried to go … Read More
How Do They Do It Over There?!
Retail tip #1 from Copenhagen: Boy you can’t miss these sale signs! Also they have bags that match them and we have seen them ALL over Copenhagen. A great idea – it sure makes me want to see what I am missing!! Retail tip #4 from Denmark: the simplicity of this sale sign I’m Copenhagen is compelling Retail … Read More
One Sure Way To Increase Business
Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More
Why Do Independent Retailers Fail?
A New York Times business columnist asked me this question. “There are three reasons”, I replied. They ignore numbers. They ignore customers. They ignore their own story. All of this happens because they are so busy running their stores. They don’t stop multi tasking long enough to be strategic and develop a plan. THIS IS TRAGIC. THIS IS A DUMB … Read More