Are you tired of having so much to markdown? Are your red pens running out of ink?! Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize. If they … Read More
Want Your Custs To Say “Here’s My Money”?
I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit … Read More
Eating an Elephant
Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start? There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More
How Low Should I Go?
Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More