As a store owner, there will come a point when you have to negotiate with your landlord. Often it’s when it’s time to renew your lease, but sometimes circumstances calls for a different negotiation. Like when you just can’t make rent. Early on during the pandemic many store owners around the world faced having to shut down their business. It … Read More
One Number To Maximize Your Revenue – Do you know it?
Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to … Read More
5 Ways Every Retailer Can Increase Holiday Season Sales
The Holiday Season is every retailer’s dream and nightmare. When I owned my boutique, I used to joke that I wished Jesus had a brother so we could do it all two times a year instead of one. At the same time, the holiday season caused a lot of stress for my team and me, I REALLY wanted to make … Read More
Renegade Notes
I’ve got a student of mine whom I adore. She’s a talented, highly intelligent and capable business owner whom now no one knows about. And it’s mostly her choice.
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More