Where the heck are my customers?!

“I do all this work and put together all these events and do all these posts and no one walks through my door. I am so mad and sick and tired of this.” Haven’t you said this before…..and I know I have said it myself. If you think the answer to all your problems is that you just need more … Read More

Batman and Robin Will Double Your Sales!

I saw this image on the front of Auntie Annie’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I can’t find it to share with you! Imagine a photo of a hot, soft, delicious pretzel. Got it? To the right of that yummy looking pretzel … Read More

One Sure Way To Increase Business

Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More

Take Responsibility.

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More

Batman & Robin Will Double Your Sales

I just landed in Washington DC and saw this sign just outside of my gate. It was at a Auntie Anne’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I didn’t include the whole sign. To the right of the words were three small bowls with … Read More

The Single Biggest Mistake You Can Make

I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.  In one way that is true.  But obviously at some level, I knew that not EVERYONE that knew a child … Read More

What is YOURS?

I can’t stop thinking about the success of Clare’s volleyball team.  And how much of it applies to your store.  Determine what your sales goal is through the end of the year right now. Write it down.  Use a bright piece of paper and put it in a spot where you will see it. Next think about what you will … Read More