Amazon Prime Days: How do you increase your sales by 176%?

Would you like to know how YOU should celebrate Amazon Prime Days? Wait, what?! Why am I asking you, an independent retailer, to cheer for Amazon Prime Days? Because this is a huge opportunity to take advantage of the cultural fanfare this event gets and puts a local twist on it to make it your own successful annual event. In fact, … Read More

Indies vs Amazon – Who won on Amazon Prime Day?

Last week we shared about Amazon’s self declared holiday. Every where we read said that it would be bigger than Black Friday. At first we got mad……then we chose to get even! We came up with a 9 point plan for Indies to take on Amazon on Prime Day. The revolution has started! How did Amazon do? Not so well. After … Read More