Retail is evolving, but one thing remains constant: the power of connection. And one of the best tools to build and maintain customer relationships? Email marketing. If your emails aren’t getting the attention they deserve, it’s not because email is outdated, it’s because your strategy needs a refresh. In this episode of the Richer Retailer podcast, Cathy and her guest … Read More
Retail, Politics & Authenticity: How Community Values and Social Responsibility Build Stronger Brands
Customers today don’t just buy products they buy into community values. Shoppers are drawn to businesses that stand for something, whether it’s social responsibility, business ethics, or deeper community engagement. But here’s the tricky part: how do you embrace authenticity and stay true to your core values without facing customer backlash? Why Community Values Matter in Retail Your store isn’t … Read More
The #1 Tip to Grow Lifetime Customer Value
Every retailer knows the thrill of making a sale, but what if you could turn that one-time shopper into a lifelong customer? Cathy chats with Josh Orr, founder of Capital Commerce, to reveal the #1 tip that can grow your the lifetime customer value by 30%. If you’re ready to boost customer loyalty and maximize profits, keep reading, watch or … Read More
Retail and Politics: What Store Owners Need to Know
Retail and politics. Two words you probably never thought would go hand in hand. But let me tell you something: embracing your values and beliefs isn’t just brave—it’s brilliant. It can deepen customer loyalty, make your store unforgettable, and strengthen your business in ways you never imagined. We’ve all heard the saying, “Never mix business and politics.” But here’s the … Read More
2 Important Customer Types in Retail
There are 2 important customer types in retail that you should pay attention to the most. Because once you understand these two customer types, you’ll be able to execute marketing, store events and promotions that serve each type the best – which leads to more sales and profit for you. When I share these two types with store owners, I … Read More