One Way To Make Your Life Easier My goal is always to make your job easier and point out ways that you can do something once and re-use it! I know how many hats you wear and how much you have to do. I like to call this a “Rinse and Repeat”. Who doesn’t love that? Let’s dig in! … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More
Maximizing Events and Promotions: Strategies for Retail Success
Are you maximizing events and promotions in your retail store? The successful strategy I’m about to share with you just require 2 simple steps. But before I share it, let me set it up with this story from back when my son Christopher was in high school: “Mom, I need a morphsuit.” “What? What’s a morphsuit and why do you … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
How Much Is Good Customer Service Worth?
You always knew that customer service was important to your customers. Do you know how much they are willing to pay for it? A recent survey by the American Express Global Customer Service Barometer, exploring attitudes and preferences toward customer service, reveals that providing high caliber customer service unlocks terrific potential to grow their business income, improve reputation, and retain … Read More