There Is So Much Profit Hidden In This One Word. The following is a true story. The names have been changed to protect the innocent idiot. Pat owned a toy and children’s clothing store. After a great year in which she was up about $42,000 from the previous year while maintaining the same expense structure, Pat was looking forward to … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More
My team is making me crazy…
Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
Maximizing Events and Promotions: Strategies for Retail Success
Are you maximizing events and promotions in your retail store? The successful strategy I’m about to share with you just require 2 simple steps. But before I share it, let me set it up with this story from back when my son Christopher was in high school: “Mom, I need a morphsuit.” “What? What’s a morphsuit and why do you … Read More
It’s Time To Be Honest
I strive to be authentic and transparent with you all the time. Sometimes, I get discouraged. I know that is a shock. It never happens to you, right?! I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be. I can always see the silver lining in a dark cloud. … Read More
