Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
It’s Time To Be Honest
I strive to be authentic and transparent with you all the time. Sometimes, I get discouraged. I know that is a shock. It never happens to you, right?! I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be. I can always see the silver lining in a dark cloud. … Read More
Want Your Custs To Say “Here’s My Money”?
I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit … Read More
Eating an Elephant
Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start? There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More
Case Study: Profit Breakthrough System
Just wrapped up this brand new case study video: In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7% I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofitable. I walk you through the … Read More
