Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More
The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?
Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More
Obama vs Romney! 12 Specific Elements of 2 Great Emails and the 2 Ideas to Improve Them
This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More
What Retailers Are Doing Wrong in December
1. Allowing your employees to run all over you. I was at a client’s on Monday and she was talking about how frustrated she was that her manager hadn’t followed through on a responsibility. I asked her if she had any system to hold the manager accountable. The answer was no. So then, whose fault is that? I am sorry … Read More