What’s Your Return Policy?

Retail is about creating relationships. GOOD retail is about creating GOOD relationships. BAD retail is about creating BAD relationships. Now before you dismiss this as being obvious, please stop.  Take a breath – in and out.  Think about what kind of relationships the policies of your store creates.  Many policies – if not most – are put in place to … Read More

Best Tactics To Avoid Markdowns

  Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen.   Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More