Tariffs to Triumph: How Collaboration Turns Retail Challenges Into Growth If you’ve been in retail long enough, you know that some challenges just seem to pop up out of nowhere like tariffs that suddenly make your costs jump overnight. But every Tariffs to Triumph story starts there when a tough situation pushes you to get creative, pivot, and come out … Read More
Media That Moves Merch: PR Tactics for Store Owners
Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More
Done Beats Perfect: State of Retail | August 2025
State of Retail: August 2025 There’s something about August. Maybe it’s the back-to-school buzz, or the “let’s do it all before summer ends” rush. One minute you feel calm and collected, the next you’re scrambling. Sound familiar? here’s the State of Retail for you. But here’s your reminder: you’re not here to hustle harder. You’re here to lead smarter. This … Read More
From Imposter Syndrome to Confidence – A Leadership Secret
Imposter Syndrome: A Sign You’re Ready to Grow I’ve worked with thousands of store owners, and the truth is, leadership challenges often start from within, often fueled by imposter syndrome. We second-guess ourselves. We power through burnout. And deep down, we wonder if we’re really cut out for this. That’s why I couldn’t wait to sit down with Sherry Winn, … Read More
Retail Curation | State of Retail: June 2025
Retail Curation: Curate to Connect. How Independent Retailers Can Win Summer with Intention If your store feels a little all over the place right now, you’re definitely not alone. May always ends in a whirlwind, and suddenly it’s June. Some retailers are already seeing slower foot traffic, while others are swamped with tourists. Meanwhile, many are wondering: “should I just … Read More


