Media That Moves Merch: PR Tactics for Store Owners

pr strategies, Organic, SEO, gift guides, affiliate marketing, small business, growth, seasonal, digital marketing tools, content creation, pr, public relation

Small Business PR Tactics That Actually Work (Even Without a Big Budget) I’ll be honest with you, for years, I thought PR tactics were only for the “big guys” with massive marketing budgets. You know, the brands splashed across glossy magazines or featured on morning shows. I figured small retailers like us couldn’t pitch local media, build relationships with journalists, … Read More

Done Beats Perfect: State of Retail | August 2025

Retail Trends, Consumer Spending, Profit Margins, Experiential Retail, Community Engagement, Economic Shifts, Sustainability, Customer Relationships, Strategic Leadership, Retail Innovation, In-store Experiences, Retail Strategy, Smarter, Lead Harder, Summer, retail

State of Retail: August 2025 There’s something about August. Maybe it’s the back-to-school buzz, or the “let’s do it all before summer ends” rush. One minute you feel calm and collected, the next you’re scrambling. Sound familiar? here’s the State of Retail for you.  But here’s your reminder: you’re not here to hustle harder. You’re here to lead smarter. This … Read More

From Imposter Syndrome to Confidence – A Leadership Secret

leadership, self-awareness, obstacles, imposter syndrome, self-care, communication, accountability, empathy, personal growth, coaching

Imposter Syndrome: A Sign You’re Ready to Grow I’ve worked with thousands of store owners, and the truth is, leadership challenges often start from within, often fueled by imposter syndrome. We second-guess ourselves. We power through burnout. And deep down, we wonder if we’re really cut out for this. That’s why I couldn’t wait to sit down with Sherry Winn, … Read More

Retail Curation | State of Retail: June 2025

retail, curation, inventory management,, consumer psychology, merchandising, retail trends, intentionality, summer, customer engagement, june

Retail Curation: Curate to Connect. How Independent Retailers Can Win Summer with Intention If your store feels a little all over the place right now, you’re definitely not alone. May always ends in a whirlwind, and suddenly it’s June. Some retailers are already seeing slower foot traffic, while others are swamped with tourists. Meanwhile, many are wondering: “should I just … Read More

2024 – A Year in Review ✨

As the year comes to a close, I can’t help but look back with a full heart at everything we’ve accomplished together in 2024 with this year in review. YOU — our incredible community of retail store owners — have inspired us every step of the way. Let’s take a moment to celebrate some highlights from this amazing year: ★ … Read More