Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
Improve Your Sales – With Emails
Yes you CAN improve your sales with your emails! Email marketing remains the BEST way to market to your customers. Why?
Why are My Sales so Slow?
“Why are my sales so slow? We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
Retail Planning: Do NOT Make Resolutions Yet!
This time of year we’re flooded with posts about New Year resolutions. And don’t get me wrong – I absolutely believe in setting goals, and in writing them down. That’s surely a step that increases success. But right now I’m asking you to NOT make any New Year’s Resolutions. Not yet. There is something else you must do first. Look … Read More
Retail vs. Wholesale – What’s the Difference?
I often get asked: Retail vs. Wholesale – What’s the difference between the two? If you’re just getting started with your business, and you’ve found yourself curious about the differences between retail and wholesale and which is right for you – You’re in the right place! While there are a lot of similarities between the two – They both revolve … Read More
How do I get More Repeat Sales?
As a store owner, a BIG part of your revenue comes from repeat sales. But are you getting enough of them? If I was a Magic Genie in a bottle who granted you three retail wishes, you might wish for: But… Since I’m NOT a Genie (sorry I really wish I was!), you’ll have to rely less on magic and … Read More
7 Sure Ways to Waste Your Team’s Time
I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
The Life of a Richer Retailer
What does it mean to live the life of a richer retailer? Imagine… Being completely rested. Feeling good. Being fully supported – emotionally, physically and financially.Spending your time wisely, on what you love most.Indulging in exquisite foods. Feeling inspired by your work. Laughing often.Loving your surroundings. Feeling rich. In every sense of the word. This is what it means to … Read More
A powerful report you are probably NOT evaluating (Part 1 of 3)
To make the best decisions possible when going to market or placing orders for an upcoming season, you need to come prepared. Of course you’ll want to have your Open To Buy plan (OTB) which tells you how much you should be spending on new inventory, based on your sales history and projections. But your OTB plan is only one … Read More
