Are You a Frog? Warts and all? Let me guess. Your immediate response is… “NO! And I don’t have any warts!” Are you sure? The story goes that if you put a frog in a pot of boiling water it will jump out immediately. The frog recognizes that a pot full of boiling water isn’t conducive to a long, … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More
Feeling Unmotivated or Just Not in the Mood??
Ever felt unmotivated and simply not in the mood to do anything? Yeah, it happens to me too. I had this amazing eight weeks of rocking and rolling after the holidays with all sorts of fabulous ideas and new marvelous clients – it was great! I am always motivated and ready to take action on goals, but sometimes I hit … Read More
Omnichannel Marketing – The Best Service You Can Offer Your Customers
We take a big deep breath… and another… and maybe a 100 more – then commit to opening our very own store. All the work is done to design it, do the build out, get fixtures, create logos and a brand, travel to trade shows, curate product, train staff, advertise and marketing….and then the doors are open. HOORAY. It is … Read More
Calling is NOT a 4 letter word. Really. Count it.
This is an actual conversation that I had with a retailer… “Cathy, my business stinks. What can I do?” “I would love to help you. Send me some information so that I can see what strategy you should take to explode your profits. In the meantime, can I give you one REVENUE-BUILDING-GUARANTEED tip?” “Please anything…I will do anything…the store is … Read More
The ONE Thing You Must Do With EVERY Email You Send Out
This is the ONE THING YOU MUST DO with every email you send out. You MUST send them out WEEKLY. Every week. At the same time. The best time is on Thursday mornings. You forget how much your raving fans love you and want to hear from you. Let me share an email that I just got from a client … Read More
What Is The First Thing You Should Pay in 2017?
The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your hope alive for increased profits for 2017. You have to … Read More
The 3 Keys to “Clear it Out” Cash Flow Nirvana
Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too … Read More
The 3 Reasons You Have “Can’t Clear it Out” Chaos
1. You are not the Humane Society. Anything in your store that you are sick of looking at? Why the heck hasn’t anyone bought it? It’s wonderful! The item (and others) have just been here too long. But why mark it down? The problem isn’t the item. The problem is that the right person hasn’t walked through the door. What … Read More
The Single Biggest Mistake You Can Make!
What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over. “I sell kid’s clothes and gifts. Everyone knows a kid. Therefore, everyone is my customer,” I would think.In one way that is true. But obviously at some level, … Read More