The Single Biggest Mistake You Can Make!

What is the single biggest mistake you can make? I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.In one way that is true.  But obviously at some level, … Read More

Q&A Time

You all asked such great questions after the “Avoid A Holidaze” webinar I decided to answer some more here. Thanks so much for joining us. It means the world to me to be able to support you– and it was fun to give out those prizes! How do we differentiate between Small Business Saturday and Black Friday? Sue from Illinois … Read More

The Storm. The Election: Where’s the focus? Where’s your focus?

The Storm. The Election: Where’s the focus? Where’s your focus? As Hurricane Matthew came closer and closer to the eastern shores of the United States, I couldn’t stop watching. I knew many people in the way of the storm. We didn’t know what would happen or where it would hit. It was so scary. Suddenly it occurred to me that … Read More

You’re Not Crazy – There Is Something That You Were Never Taught

One thing that store owners get frustrated with is feeling like retail should be a little easier. And you are not crazy….it is easier for some store owners. They learned something you might not have…yet! There is something that you were never taught. I learned it the hard way. When my sister and I opened our store, we were wildly … Read More

Feeling a Bit Overwhelmed?

I just heard this from a client who was at our Retail Profit Revolution. She said “You promised I’d come home with tons of ideas to make my store life more profitable and fun. And I did. But there is so much to do and I stepped back into all these messes back at the store.” To be honest, I … Read More

FYI – Recap Forms

When we work with our clients, we have a form that they send back immediately after the appointment. We call it a recap form because they recap the action steps that they will take and what we committed to do for them. I got a recap form from a client the other day – and it contains a great reminder … Read More

Good vs Great Retailer – 7 Ways To Tell The Difference

What differentiates a Great retailer from a good one? There are 7 Traits to Differentiate Great vs Good Retailers. I think about this often as I work with retailers to help them be the best that they can be – both in the store and in their life. It all comes down 7 simple traits. The best news about it … Read More

Don’t Ignore Turn (I know YOU don’t!) Part 2

Be sure to read Part 1, So Much Profit Hidden in this One Word, first and then come back here!   Another true story about why you Don’t Ignore Turn In June I met with a client who was frustrated by his lack of cash flow. We identified one of the problems: His turn was too low. By digging deeper, we … Read More

So Much Profit Hidden In This One Word

There Is So Much Profit Hidden In This One Word. The following is a true story. The names have been changed to protect the innocent idiot. Pat owned a toy and children’s clothing store. After a great year in which she was up about $42,000 from the previous year while maintaining the same expense structure, Pat was looking forward to … Read More