One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More
7 Steps to a Retail Profit Breakthrough
After you watch, join me on June 8th at 3pm CST for: The 7 Steps to a Retail Profit Breakthrough This is a webinar I’ve created precisely because I’m tired of hearing stories of struggle and frustration. I’m ready to hear stories of success, profit, and the JOY that you had when you opened your store. Click here to reserve … Read More
How Low Should I Go?
Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
You MUST Ignore Your Best Customers Now
What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More