It’s not exactly an uplifting title: It’s oh so hard. But the reality is, retail is hard. I am reminded daily that if this were easy everyone would do it, right? The phone calls. The late night emails. The customers who want everything just right and make you crazy. The customers who can’t make decisions so they really need you. … Read More
BRRR! How can I keep sales UP while the temps DROP?
Well, the pots and pans are put away and the new year is already started! Our kids always invite their friends to sleep over and share in the fun. We have a tradition of banging pots and pans to ‘ring’ in the new year. It’s loud and fun…and loud! AND IT IS FREEZING in most places! What is the temp … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
Keep Customers Loyal… & Make More Money
By Nicole Rehyle Cathy here, I really like Nicole’s point in #3. What do you think? Let us know on Facebook!!! So often, retailers are worried about getting new customers that they forget to care about their existing customers. This type of mentality can lead to a lack of customer retention – and possibly even worse, a bad reputation. The … Read More
Do It the Peppermill Way – 5 Ways to Connect With Your Raving Fans
The images of Las Vegas linger in my mind. Boy do they know how to do marketing there. Even in breakfast diners! Paul and I had spent the evening at the Venetian. We asked a bartender where to go for breakfast and her immediate response was “The Peppermill.” Then our cabbie on the ride home gave us the same advice. … Read More