I remember when a retailer told me that staff meetings were a waste of time. Now I have heard many excuses why retailers don’t do them – but I usually don’t hear that they aren’t worth doing at all. So when I dug a little deeper, it became clear that this retailer was making some very common mistakes that did … Read More
How to Set a Sales Goal – And Why You Should
Do you set a sales goal every month, which feeds your overall sales goal for the year? If your answer is “sometimes”, you are not alone. It’s an important step that a lot of retailers miss (or skip) for one of these reasons: Why Sales Goals are Important Here is why you should: Setting realistic sales goals is so important … Read More
5 Steps to Negotiate with Your Landlord
As a store owner, there will come a point when you have to negotiate with your landlord. Often it’s when it’s time to renew your lease, but sometimes circumstances calls for a different negotiation. Like when you just can’t make rent. Early on during the pandemic many store owners around the world faced having to shut down their business. It … Read More
What are you doing wrong in December?
What are you doing wrong in December? Not knowing how much cash you will have at the end of the year. It is important to see how much cash you are on track to generate compared to how much you need to take care of bills. There is still time to take strategic action. I am here to help you. … Read More
What’s Your Return Policy?
Retail is about creating relationships. GOOD retail is about creating GOOD relationships. BAD retail is about creating BAD relationships. Now before you dismiss this as being obvious, please stop. Take a breath – in and out. Think about what kind of relationships the policies of your store creates. Many policies – if not most – are put in place to … Read More