Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen. Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More
The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?
Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More
Obama vs Romney! 12 Specific Elements of 2 Great Emails and the 2 Ideas to Improve Them
This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More
Tired of Every Vendor Saying NO to Payment Terms and Asking For Your Credit Card?
Today’s article is a little different in format. I was asked this same question by 4 clients in the last week. So I’m sure you have struggled with this too. I am including a series of emails between a client and myself about how she negotiated with her vendors. Have you had this same conversation with a vendor? Tell me … Read More
How to Reward Your Most Frequent Customers?
Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More