Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More
Wearing Lots of Hats
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More
Where the heck are my customers?!
“I do all this work and put together all these events and do all these posts and no one walks through my door. I am so mad and sick and tired of this.” A retailer said this to me the other day…and I know I have said it myself. If you think the answer to all your problems is that … Read More
Prom and Albino Squirrels
Fun times…Prom 2012! My daughter Clare is a senior at a small Christian high school and they allow the entire school to attend the big dance. Christopher attends a different school but got invited to go by a mutual friend. They had a blast being at the dance together. Thanks for letting me share! It was amazing to see the … Read More