If you’re like most store owners I work with, you might have asked “how do I improve my sales skills?”. Because most shop owners didn’t open their retail store because they LOVE selling, or are really great sales people. They opened their store because they have a passion. It might be a passion for a particular product that they want … Read More
How to Merchandise for Profit
As a store owner you must know how to merchandise for profit in your store. I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store? One of the best opportunities to grow your sales is when a customer is either making a purchase (in … Read More
Avoid This Checkout Mistake – Markdowns vs. Discounts
You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
How You Should Greet Customers in Retail
Have you ever wondered how you should greet customers in retail? How you greet customers can actually make or break your sales success. Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response like “Can I help you?”, because they think that’s what they’re supposed to … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More