You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
How You Should Greet Customers in Retail
Have you ever wondered how you should greet customers in retail? How you greet customers can actually make or break your sales success. Many retailers I work with either feel awkward greeting a customer when they walk in their door or they fall into a standard response like “Can I help you?”, because they think that’s what they’re supposed to … Read More
Is the Battle Between Indie Retail vs. Big Box Real?
I am the first to agree that independent retail comes with its fair share of challenges and obstacles. So is the battle between indie retail vs. big box real? Truthfully? There are many store owner misconceptions – that creates obstacles that otherwise wouldn’t be there. I find that the fourth quarter and holiday season tend to bring these misconceptions, fears, … Read More
5 Retail Skills Your Team Must Know
You have worked hard to create great relationships with your raving fans. Those relationships can be easily damaged by lacking customer interaction skills from your team. You don’t want to lose any business that way.
This World Needs You: A November Challenge
I have a November challenge for you dear store owner. Because as an independent retailer, you are an integral part of a HUGE patchwork that ties your community together. On a larger scale, you are a cornerstone of our greater society. That is why we are declaring November the month of GRATITUDE!And here is why you should declare it with … Read More