What Every Good Retail Sign Needs

Just a few short weeks ago, I was in a store that had HORRIBLE signage. I decided then and there that I was going to give you all ideas – on how NOT to make the same mistakes. Then the next day, I opened my email and saw that my friend, Bob Negen, had already done that. 🙂 So I … Read More

What would you like to return to us today?

Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?” The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came in.” How quickly … Read More

Pressure…Pressure…Need Any More?

Yes. You do. Don’t run away. Don’t tune out. I can hear you screaming (and swearing!) at me now. This is the truth. You have more to do in the month of December than you can hardly get done. Your to-do list is a mile long – and that is on an easy day. Then add in your personal to … Read More

How Much Is Good Customer Service Worth?

You always knew that customer service was important to your customers. Do you know how much they are willing to pay for it? A recent survey by the American Express Global Customer Service Barometer, exploring attitudes and preferences toward customer service, reveals that providing high caliber customer service unlocks terrific potential to grow their business income, improve reputation, and retain … Read More

You Don’t Need To Be #1

Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend.  He quickly advised all of us consultants about it so that our clients could jump on it.  At our national conference, he shared the story that one of those clients had taken action and had generated over $1,000,000 in sales! … Read More