114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More
Holiday Sales Checklist: THE 4-Step Scientific Formula
Here is THE 4-step scientific formula to ensure your Holiday Indie Retail Sales Skyrocket and Avoid the Pitfalls that Prevent Maximum Profits. The holidays as a retailer are tough. I’m not going to lie – you know it and I know it. Long hours mean less time to spend with our families and friends. Add the pressure to meet your … Read More
Client Case Study – You Will Never Believe What Their Team Did
Meme and Bree, while working long, tedious hours for other people, had a fabulous idea. “If we’re working so hard, we might as well be working for ourselves!” Sound familiar? Since they were incredibly talented and intelligent women with a strong work-ethic, they did their best, and everything turned out hunky-dory. Or not. “We didn’t know what we didn’t know,” … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
Is Your Inventory Count Off?
It is that time of year…no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More