Best Tactics To Avoid Markdowns

  Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen.   Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More

Where the heck are my customers?!

“I do all this work and put together all these events and do all these posts and no one walks through my door. I am so mad and sick and tired of this.” Haven’t you said this before…..and I know I have said it myself. If you think the answer to all your problems is that you just need more … Read More

Batman and Robin Will Double Your Sales!

I saw this image on the front of Auntie Annie’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I can’t find it to share with you! Imagine a photo of a hot, soft, delicious pretzel. Got it? To the right of that yummy looking pretzel … Read More

One Sure Way To Increase Business

Everyone uses a loyalty program. You choose a certain credit card so that you can rack up airline miles. You pull out a plastic card for the cashier to swipe at the grocery store that gives you access to certain discounts. I carry a plastic tag on my key ring for Starbucks that gives me a free drink on my … Read More

Take Responsibility.

Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More