I just landed in Washington DC and saw this sign just outside of my gate. It was at a Auntie Anne’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I didn’t include the whole sign. To the right of the words were three small bowls with … Read More
The Single Biggest Mistake You Can Make
I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over. “I sell kid’s clothes and gifts. Everyone knows a kid. Therefore, everyone is my customer,” I would think. In one way that is true. But obviously at some level, I knew that not EVERYONE that knew a child … Read More
What is YOURS?
I can’t stop thinking about the success of Clare’s volleyball team. And how much of it applies to your store. Determine what your sales goal is through the end of the year right now. Write it down. Use a bright piece of paper and put it in a spot where you will see it. Next think about what you will … Read More
