Here’s a retail tip for you: GO BIG or GO HOME! It’s my retail mantra! Actually it’s my life mantra too. Usually associated with NCAA basketball time and March Madness, it also accurately describes entrepreneurial life… All these teams get ONE shot. If they lose – they go home. If they go big, they advance. For you, to advance means … Read More
How to Merchandise for Profit
As a store owner you must know how to merchandise for profit in your store. I’m sure you’ve heard the term “captive audience” before, but have you ever considered when and where you might have a captive audience in your store? One of the best opportunities to grow your sales is when a customer is either making a purchase (in … Read More
9 Signs Your Store is in Trouble
Are You a Frog? Warts and all? If I were to ask you: Are you a frog? Warts and all? I’m going to guess that your immediate response is: “NO! And I don’t have any warts!” But are you sure? We all know the story about the frog and boiling water. It goes that if you put a frog in … Read More
Improve Your Sales – With Emails
Yes you CAN improve your sales with your emails! Email marketing remains the BEST way to market to your customers. Why?
Why are My Sales so Slow?
“Why are my sales so slow? We should be busier than this!” you think to yourself after checking your daily sales total for the third time in the last hour, even though you know it hasn’t changed. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where … Read More