It’s Time To Be Honest

I strive to be authentic and transparent with you all the time.  Sometimes, I get discouraged.  I know that is a shock.  It never happens to you, right?!   I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be.  I can always see the silver lining in a dark cloud.   … Read More

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More

Want Your Custs To Say “Here’s My Money”?

I have studied consumer psychology in order to maximize sales.  Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.  You want to save a buck as much as anyone so you head in that direction.  As you approach it, you start evaluating the items to see if any will fit … Read More

Eating an Elephant

Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start?  There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More

Client Case Study – You Will Never Believe What Their Team Did

Meme and Bree, while working long, tedious hours for other people, had a fabulous idea. “If we’re working so hard, we might as well be working for ourselves!” Sound familiar? Since they were incredibly talented and intelligent women with a strong work-ethic, they did their best, and everything turned out hunky-dory. Or not. “We didn’t know what we didn’t know,” … Read More