I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit … Read More
Eating an Elephant
Growing your business requires the same strategy as eating an elephant. An elephant is HUGE and if I were going to eat it – what would I do? How would I start? Where would I start? There is a secret and super easy way to do it… one bite at a time. Your goal is to have a larger paycheck. … Read More
Client Case Study – You Will Never Believe What Their Team Did
Meme and Bree, while working long, tedious hours for other people, had a fabulous idea. “If we’re working so hard, we might as well be working for ourselves!” Sound familiar? Since they were incredibly talented and intelligent women with a strong work-ethic, they did their best, and everything turned out hunky-dory. Or not. “We didn’t know what we didn’t know,” … Read More
Case Study: Profit Breakthrough System
Just wrapped up this brand new case study video: In it, I show you how a “doing the best they could” mother-daughter team got a strategy and increased their sales by 32.7% I had to tell them to drop a vendor that represented almost 25% of their business – they didn’t know it was unprofitable. I walk you through the … Read More
Do This BEFORE You Go To Your Next Trade Show – Or Stay Home
It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More