Fred Mael, Phd MaelConsulting.com December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse. And for many shoppers who should be … Read More
Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough
We are talking about the four basic segments of your Roapmap to your Breakthrough. 1. Inventory 2. Profitability 3. Marketing 4. Customer Service Last week, I addressed customer service. CLICK HERE TO READ IT. Let me start with the definition of breakthrough. It includes removing a barrier to success. In my experience, that barrier is often a lack of knowledge … Read More
The Only 3 Things You Need to Launch a Newsletter
“by Linda Claire Puig, 6-figure newsletter and email marketing expert” Summer is a GREAT time to create your first newsletter. Typically, work loads are slimmer as people go on vacations. So use that time wisely to work on YOUR business, and a newsletter is the perfect project! If you’re not exactly sure where to start, I’ll make simple for you. … Read More
7 WriterDowners From the Indie Retailers Conference
The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
Should You Buy From That Vendor Again? How To Know For Sure!
As an indie retailer, doesn’t it seem like you are always buying? I get asked so often, “How do I know for certain how a vendor is performing for me?” It is easier than you think to measure vendor performance. There are 5 steps to take. They can make all the difference. Every time I have clients do this exercise, … Read More
