DO NOT Make Any New Year’s Resolutions Yet. It Would Be A Big Mistake.

There are so many posts about resolutions for the New Year. And you all know that I believe in goals…and in writing them down. That is surely a step that increases success. But DON’T make any New Year’s Resolutions. Not yet. It would be a mistake to jump forward like that. There is something else you must do first! We … Read More

Are You Susie or Clare: A Retail Riddle.

Watch the short video below to see if you can solve the retail riddle. We are insanely proud of it.  Why? Because tons of you are making this mistake. And stuck in a “Broke Mindset”. Let us know what you think on www.facebook.com/retailmavens. Are You Susie or Clare: A Retail Riddle.  

My team is making me crazy…

Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More

The Best Retailers Do This

“Mom, I need a morphsuit.” “What? What is a morphsuit? Why do you need it?” “It is kinda like a body suit.  It covers your entire body even your head and hands and feet.  And at school it is Blue Day tomorrow.  I want to get a blue morphsuit so I can be ALL blue.  Come on, you know me … Read More

It’s Time To Be Honest

I strive to be authentic and transparent with you all the time.  Sometimes, I get discouraged.  I know that is a shock.  It never happens to you, right?!   I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be.  I can always see the silver lining in a dark cloud.   … Read More

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More

Want Your Custs To Say “Here’s My Money”?

I have studied consumer psychology in order to maximize sales.  Imagine yourself in this situation: You are in a store and you see a table that is marked SALE.  You want to save a buck as much as anyone so you head in that direction.  As you approach it, you start evaluating the items to see if any will fit … Read More

Indies vs Amazon – Who won on Amazon Prime Day?

Last week we shared about Amazon’s self declared holiday. Every where we read said that it would be bigger than Black Friday. At first we got mad……then we chose to get even! We came up with a 9 point plan for Indies to take on Amazon on Prime Day. The revolution has started! How did Amazon do? Not so well. After … Read More

Amazon Prime Day

Yay!! It’s Almost Amazon Prime Day! Why should you care? It is a great opportunity to develop goodwill with your customers. Don’t miss the chance to take advantage of the cultural fanfare there will be about it. What is it really? On Monday, July 16th, Amazon is celebrating their own 36 hour holiday. According to the company, Prime Day will … Read More