It is trade show time again. It’s time to start placing orders for the next season. It is a time filled with hope and possibility. Buying is the reason you opened your store in the first place, right? There is one thing that you must do before you go. In fact, if you don’t do it – you shouldn’t waste … Read More
You MUST Ignore Your Best Customers Now
What I know for certain is that there are 3 different customers that shop in your store. A. B. C. You have to treat them differently at different times of the year. The ‘A’ customer is your best customer. They represent the 20% of your customers that generate 80% of your sales. Check it out. It happens every single time. … Read More
“You better hurry up and make that business work!” Dumb things our spouses say to us.
My good friend and colleague, Jane Hamil of Fashion Brain Academy works with designers who want to create a successful business from their creative designs in their heads. She was telling me about how often along the way, they find that getting support from family and friends can be hard to come by. So, she shared some great practical tips … Read More
Stop Advertising. Do This Instead.
I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More
What To Do With What’s Left?
So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More