Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More
7 WriterDowners From the Indie Retailers Conference
The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
Want To Move Some Old Inventory Fast? Learn This Consumer Psychology Trick Regular
This is one of my favorite secrets to a successful sale. You can do it anytime – but clearance time is the best. Retailers miss it all the time! I want you to have every opportunity to move out more sale junk…oh I didn’t mean to say that – I meant to say fine high quality but slightly less popular … Read More
3 Big Mistakes That Retailers Make When Putting Items On Sale: This First One Is the Worst
It is that time of year. It’s sale time! You have got some old stuff hanging around and you want it GONE! And you would like the EXTRA MONEY in your pocket. Right?! There are 3 big bad common mistakes that I see indie retailers like you make and it is killing you. I did 3 quick videos to help … Read More
Take A Moment and Think
I want you to take a moment and think about the lives that you impact every single day through the work that you do. I want you to take a moment and think about the memories that have been created because of the items that families have used from your store. I want you to take a moment and think … Read More