GO BIG or GO HOME! A Retail Cheer! A life motto….

This is my retail mantra. GO BIG or GO HOME! Actually it is my life mantra!   Usually associated with NCAA basketball time and March Madness, it accurately describes the entrepreneurial life.   All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, … Read More

Contraction or Expansion. Which is better? Where are you?

There is a time for everything, a season for every activity under the sun.  It is biblical.  There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping!  Yay!! You are experiencing expansion. But contraction happens.  For no reason.  You can be doing everything the right way. And it … Read More

Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough

We are talking about the four basic segments of your Roapmap to your Breakthrough. 1.    Inventory 2.    Profitability 3.    Marketing 4.    Customer Service Last week, I addressed customer service.  CLICK HERE TO READ IT. Let me start with the definition of breakthrough.  It includes removing a barrier to success.  In my experience, that barrier is often a lack of knowledge … Read More

Did You Break Your New Year’s Retail Resolution Yet?

Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More

The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?

Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More

What Retailers Are Doing Wrong in December

1. Allowing your employees to run all over you. I was at a client’s on Monday and she was talking about how frustrated she was that her manager hadn’t followed through on a responsibility. I asked her if she had any system to hold the manager accountable. The answer was no. So then, whose fault is that? I am sorry … Read More

No More Feast or Famine Marketing!

So here you are in the middle of the biggest season of the year. Your store is full of beautiful inventory that you have spent so much time carefully choosing and editing for your customers, so where are they? Why does this always happen?