It’s Time To Be Honest

I strive to be authentic and transparent with you all the time.  Sometimes, I get discouraged.  I know that is a shock.  It never happens to you, right?!   I usually am cheery and chipper – your cheerleader encouraging you to be the best version of yourself you can be.  I can always see the silver lining in a dark cloud.   … Read More

# 1 Way to Reduce Markdowns

Are you tired of having so much to markdown?  Are your red pens running out of ink?!  Tired of watching all that profit just go down the drain? The #1 way to reduce markdowns and increase profit is to plan your inventory better. Inventory planning is the secret that all the big guys and most successful stores utilize.  If they … Read More

4-step map to the freedom you want

Independence Day. Freedom. That is what July 4th always means to me. Well – also barbecues and time off with my family! It is my second favorite holiday. I truly love the freedom around it. Low key meals and no presents….fun and freedom. That is what inspired the Retail Profit Revolution. You love what you do and you want more … Read More

How Low Should I Go?

Are you finding yourself at the end of your clearance sale wondering what to do with what’s left? I hear this every year, and Charlene just asked the question on everyone’s mind. Cathy, When you need to get rid of stock, like clothing, how low in discount should you go? I often wonder if you should take the hit to … Read More

Caps for Sale. How Many Do You Wear?

Do you remember the kid’s book “Caps For Sale”?  It is about the peddler who wears all these hats and sells them.  It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More

The Psychology of Pricing For More Profit

In my years as an independent specialty retailer I really got pricing down to a science. I didn’t know at the time that it actually IS a science. Behavioral economics and the study of psychology of retail shoppers is fascinating. What a person will pay is all based on their perception of the value of the item. I learned in … Read More

Your Count will be OFF!

It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More

GO BIG or GO HOME! A Retail Cheer! A life motto….

This is my retail mantra. GO BIG or GO HOME! Actually it is my life mantra!   Usually associated with NCAA basketball time and March Madness, it accurately describes the entrepreneurial life.   All these teams get one shot.  If they lose – they go home.  If they go big, they advance. For you, to advance means to increase your profits, … Read More

Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough

We are talking about the four basic segments of your Roapmap to your Breakthrough. 1.    Inventory 2.    Profitability 3.    Marketing 4.    Customer Service Last week, I addressed customer service.  CLICK HERE TO READ IT. Let me start with the definition of breakthrough.  It includes removing a barrier to success.  In my experience, that barrier is often a lack of knowledge … Read More

Did You Break Your New Year’s Retail Resolution Yet?

Actually perhaps a better question is…do you even still remember what it was? Did you write it down? The first week or so of the year is full of such hope and opportunity right? You dream about how life and your store can be different. Often it seems like the most obvious solution to those dreams is more sales. If … Read More