12 Days of Christmas – Day 12

Welcome to Day 12 of the 12 Days of Christmas! This is it!  You must release your inner Grinch………….and give the best gift ever. By following the steps in the video you will be providing the best customer service EVER!  You can really make a difference in a person’s life today. Simple.  Basic.  Powerful. Watch the video and let me … Read More

Best Tactics To Avoid Markdowns

  Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen.   Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More

3 Tricks to Making More Money in 4th Quarter

Retailers want more… more profit, move more product and enjoy more cash. When they get more, their raving fans will have their lives impacted more from the retailer’s carefully edited merchandise and the local economy is stimulated more. Our mission at RETAILMavens is to help retailers get more. In working with retailers for 13+ years, we know 3 “tricks” to … Read More

Where the heck are my customers?!

“I do all this work and put together all these events and do all these posts and no one walks through my door. I am so mad and sick and tired of this.” Haven’t you said this before…..and I know I have said it myself. If you think the answer to all your problems is that you just need more … Read More

Batman and Robin Will Double Your Sales!

I saw this image on the front of Auntie Annie’s Pretzel stand. It stopped me in my tracks. Paul laughed at me for taking a picture – and now I am mad that I can’t find it to share with you! Imagine a photo of a hot, soft, delicious pretzel. Got it? To the right of that yummy looking pretzel … Read More

The Single Biggest Mistake You Can Make

I used to go to seminars about retail advertising and when they would start talking about target markets my eyes would glaze over.  “I sell kid’s clothes and gifts.  Everyone knows a kid.  Therefore, everyone is my customer,” I would think.  In one way that is true.  But obviously at some level, I knew that not EVERYONE that knew a child … Read More

The Top 3 Things You Must Do For A Profitable Season

With the change of seasons and the starting of school, all customers’ minds turn to the thoughts of what they need next.  If they have children, they will certainly take care of them first!  Then, summer is over and people just naturally want new things for the next new season.  After getting their kids ready, your customers can belong to … Read More