I am not going to play games with you. This is serious and critical. Every single one of my private clients has been told about the importance of emailing weekly – especially right now. I will quickly address your concerns about “is that too much?” ABSOLUTELY NOT! You only want to be communicating with people who WANT to hear from … Read More
What To Do With What’s Left?
So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More
Caps for Sale. How Many Do You Wear?
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More
Your Count will be OFF!
It is that time of year…..no, I’m not talking about the holidays! If you are in retail, you know that ringing in the New Year also means it is physical inventory time. The number one thing to do before inventory starts is to talk to your staff about how important it is to get an accurate number. Explain to them … Read More
Contraction or Expansion. Which is better? Where are you?
There is a time for everything, a season for every activity under the sun. It is biblical. There have been songs written about it. There’s a time to reap and a time to sow. Many of you are reaping! Yay!! You are experiencing expansion. But contraction happens. For no reason. You can be doing everything the right way. And it … Read More