Marc Weiss, Principal at Management One, recognized that those odd 5 toed shoes from Vibram were becoming a hot trend. He quickly advised all of us consultants about it so that our clients could jump on it. At our national conference, he shared the story that one of those clients had taken action and had generated over $1,000,000 in sales! … Read More
Reducing Shopping Anxiety
Fred Mael, Phd MaelConsulting.com December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse. And for many shoppers who should be … Read More
Are You Serious About More Profit? Or Just Hoping? Or Just Stupid? Part 2 to your Breakthrough
We are talking about the four basic segments of your Roapmap to your Breakthrough. 1. Inventory 2. Profitability 3. Marketing 4. Customer Service Last week, I addressed customer service. CLICK HERE TO READ IT. Let me start with the definition of breakthrough. It includes removing a barrier to success. In my experience, that barrier is often a lack of knowledge … Read More
The Only 3 Things You Need to Launch a Newsletter
“by Linda Claire Puig, 6-figure newsletter and email marketing expert” Summer is a GREAT time to create your first newsletter. Typically, work loads are slimmer as people go on vacations. So use that time wisely to work on YOUR business, and a newsletter is the perfect project! If you’re not exactly sure where to start, I’ll make simple for you. … Read More
Should You Buy From That Vendor Again? How To Know For Sure!
As an indie retailer, doesn’t it seem like you are always buying? I get asked so often, “How do I know for certain how a vendor is performing for me?” It is easier than you think to measure vendor performance. There are 5 steps to take. They can make all the difference. Every time I have clients do this exercise, … Read More