Dear Cathy, Do you allow other employees to do markdowns (or be in charge of them and make them)? How do you handle delegating that job (one specific employee)? Also, is it okay (wise, smart…..not sure of the right word to use here) to make a rule that NO MARKDOWNS are to be taken without my approval? Any reason this … Read More
Maximizing Events and Promotions: Strategies for Retail Success
Are you maximizing events and promotions in your retail store? The successful strategy I’m about to share with you just require 2 simple steps. But before I share it, let me set it up with this story from back when my son Christopher was in high school: “Mom, I need a morphsuit.” “What? What’s a morphsuit and why do you … Read More
Want Your Custs To Say “Here’s My Money”?
I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit … Read More
Ads for Indies – Attract Your Next Raving Fan
One of the most common questions our clients have is about how best to market their stores. Not just to have pretty ads and social media followers, but to get folks to come into their stores and fall in love! It’s so different for indies than it is for almost any other type of business. We asked a recent client … Read More
7 Steps to a Retail Profit Breakthrough
After you watch, join me on June 8th at 3pm CST for: The 7 Steps to a Retail Profit Breakthrough This is a webinar I’ve created precisely because I’m tired of hearing stories of struggle and frustration. I’m ready to hear stories of success, profit, and the JOY that you had when you opened your store. Click here to reserve … Read More