The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
3 Big Mistakes That Retailers Make When Putting Items On Sale: This First One Is the Worst
It is that time of year. It’s sale time! You have got some old stuff hanging around and you want it GONE! And you would like the EXTRA MONEY in your pocket. Right?! There are 3 big bad common mistakes that I see indie retailers like you make and it is killing you. I did 3 quick videos to help … Read More
What Is The First Thing You Should Pay in 2013?
What Is The First Thing You Should Pay in 2013? The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your … Read More
Best Tactics To Avoid Markdowns
Pay Attention To Your Gut. If you don’t love it, don’t buy it. That is a markdown waiting to happen. Don’t Pay Attention To Your Gut. If you love it, really love it, want it for yourself, and are worried that it is too expensive – then do order it. Time and time again I find that an … Read More
Obama vs Romney! 12 Specific Elements of 2 Great Emails and the 2 Ideas to Improve Them
This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More