What Is The First Thing You Should Pay in 2013? The start of a new year is filled with hope and promise, right? Like you, I am very visual. The new year reminds me of a bright shiny new penny or a beautiful pristine landscape covered in snow. There is one thing that you have to pay to keep your … Read More
The Election or Hurricane Sandy: Where’s the focus? Where’s your focus?
Thank God that the storm is over. We are all breathing a little easier – the anticipation of it was incredible. I could hardly stop watching TV. But the election strategists had to be having a heart attack as they lost precious time before the election. They lost precious time to make certain specific differentiating points clear to all of … Read More
Obama vs Romney! 12 Specific Elements of 2 Great Emails and the 2 Ideas to Improve Them
This is like your own workshop in indie retailing email campaigns! I am including two examples of good emails for you to learn from. Read through this first email and see if you can pick out the 4 great components and the one I would have changed… Subject: Cathy Will your child be a rocket scientist? There are 4 great … Read More
Take Responsibility
Here is a joke that I just love. A flood was coming. One man of faith was offered a ride out of town, but declined saying ‘God will grant me a miracle.’ As the waters rose, he had to move to the 2nd floor of his house. People came by in a boat and encouraged him to leave with them. … Read More
What Is Most Important Lesson from the Olympics?
What Is Most Important Lesson from the Olympics? Gabby Douglas Michael Phelps Jordyn Wieber Ryan Lochte Misty May-Treanor Missy Franklin Most of these names I bet you had never heard of before the Olympics. I don’t care how much or how little you care about the Olympics – these names are everywhere. You can’t miss them. The only reason you … Read More