You can avoid this checkout mistake! I’m talking about the definition of markdowns vs discounts. To your customer, there really is no difference between a markdown and a discount – they both mean a reduced price. But for a Revolutionary Retailer like you, there is a subtle, but important difference, and if you don’t know it – you might be … Read More
How do I get More Repeat Sales?
As a store owner, a BIG part of your revenue comes from repeat sales. But are you getting enough of them? If I was a Magic Genie in a bottle who granted you three retail wishes, you might wish for: But… Since I’m NOT a Genie (sorry I really wish I was!), you’ll have to rely less on magic and … Read More
This World Needs You: A November Challenge
I have a November challenge for you dear store owner. Because as an independent retailer, you are an integral part of a HUGE patchwork that ties your community together. On a larger scale, you are a cornerstone of our greater society. That is why we are declaring November the month of GRATITUDE!And here is why you should declare it with … Read More
The Best Content Ideas from Trade Shows
I know that going to retail trade shows is a whirlwind of activity and decisions. But don’t miss the pieces of content ideas hiding at your next trade show. It’s pure GOLD for your content marketing. You come back from trade shows with so much NEW… new lines, new items, new ideas and new enthusiasm. Right? Imagine today is your … Read More
One Number To Maximize Your Revenue – Do you know it?
Do you know the One Number To Maximize Your Revenue? Everyday every retailer wakes up and goes into their store with the intent of maximizing their revenue with their every action. They intend to do the best they can. But what if their best attempts aren’t focused on the right actions? What if the ladder that they are climbing to … Read More