May Your Heart Be As Full As Your Tummy

Today we celebrate Thanksgiving in the United States. HAPPY THANKSGIVING! I have so much to be thankful for this year….and I am sure that you do as well. When I take time to identify both my blessings and those who shine love into my life I am always happiest. I am so grateful for YOU. My RETAILMavens tribe has grown … Read More

Discover the Worst Plan Ever!

I get so excited to share these wonderful strategies with you, and I know that’s why you’re here! Today, I’d like to share with you The Worst Plan Ever.  It’s such a revelation that I had to share it face to face in a video. Cathy, what do you mean? The Worst Plan Ever? You want to share that with … Read More

Something to Think About……

By Trudy Salinas It took me a couple of weeks to write this post, because I wanted to make sure that I got it right. I had to let it marinate for a minute. After a particularly grueling day, personally, a couple of weeks ago, I came in to the shop to find this note laying on the floor. It … Read More

A Real Retailer Asks……

This is a new series that I am doing that will highlight an individual retailer and give her a chance to ask me any question.  As your retail profit mentor and your retail maven I will be honest and direct when giving advice.  Without further ado, allow me to introduce you to Pam Blondin.  We will start with a brief … Read More

Five Reasons Why You Must Celebrate

Celebrate? Really? Whenever I turn the TV news on, I am reminded of all that is wrong in our world.  There seems to be precious little to celebrate about.  Yet I know that if I focus on what is negative, I have a hard time moving forward.  You too?  Yet it feels irresponsible to ignore problems, right?  Wrong.  I learned … Read More

Wearing Lots of Hats

Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More

Employee Issues? Learn To Hire Well

The beauty of having ‘sucky’ employees is that it points out a problem. Right? When you see a problem, you have 2 options. Whine about it or address it. As I always say, there are only 2 kinds of retailers – whiners and winners. You are a winner…so let’s address the problem, shall we? The root of the problem is … Read More

The Donation Dilemma

The definition of the word ‘dilemma’ is a situation in which somebody must choose one of two or more unsatisfactory alternatives. That describes EXACTLY how we retailers feel when a customer comes up to the counter with a piece of paper in her hand and says, “Is the owner in? This is one of my favorite stores and I shop … Read More