I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”). And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride! But pivot simply doesn’t do justice to your achievements this past … Read More
The top 3 retail success secrets of HoHoHo
What! HoHoHo has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “hohoho”! It is part of his joyful and laughter-rich image. Fun fact: “Hohoho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, … Read More
How to motivate your team for holiday success
We talk a lot about the importance of navigating the holiday season as a small business owner, to avoid stress and burnout (get our free guide to No More Holidaze here!) This is especially important if you are a team of one. And what if you do have a team? How can you best support them through the busy holiday … Read More
How to TRULY Experience the Magic of the Holidays
Here at RETAILMavens we are BIG on Manifestos! We teach all our private clients how to write a manifesto for their business, and every year we encourage all retailers to write a HOLIDAY manifesto: manifesto nounman·i·fes·to | \ ˌma-nə-ˈfe-(ˌ)stō \plural manifestos or manifestoesDefinition of manifesto: a written statement declaring publicly the intentions, motives, or views of its issuer Why is … Read More
GO BIG or GO HOME – The Holiday Edition
I have talked about using the strategy of going BIG or going home in retail many times before, but I wanted to clarify why it is such an important strategy for retailers to use during the holiday season. Especially in a year of such uncertainty (a pandemic and an election in the same year)! So how do we put our … Read More