If you have followed me for a while, you might have heard me tell the story of the Christmas Vase. It’s a story about a client who had a beautiful vase that just wouldn’t sell. So she moved it to the window. It still didn’t sell. She marked it down 20%, and when it still didn’t sell she marked it … Read More
How to change what isn’t working
“The definition of insanity is doing the same thing over and over expecting different results.”– Albert Einstein We all know that famous quote, right? It’s one of my favorites. But knowing it, and living it are two different things. Is there something you don’t like about your life or your business right now? Would you like to have more time … Read More
Why dollar tables should always be in a successful sale!
What if I told you that I have a foolproof way to say “Take my $10!”? Retailers are always amazed that one small tweak can make a huge difference to your bottom line, but that’s what sooo exciting about applying the science of consumer psychology to your marketing, merchandising and team training. This particular strategy I’m about to share with … Read More
And the Retailer of the Year Award goes to… YOU!
I’m sure it comes as no surprise to retailers that PIVOT received an honorable mention in dictionary.com’s People’s Choice Word of the Year 2020 (the top spot was claimed by “Unprecedented”). And boy did you pivot. You SLAYED the pivot. You earned that badge – wear it with pride! But pivot simply doesn’t do justice to your achievements this past … Read More
The top 3 retail success secrets of HoHoHo
What! HoHoHo has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “hohoho”! It is part of his joyful and laughter-rich image. Fun fact: “Hohoho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, … Read More