What! HoHoHo has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “hohoho”! It is part of his joyful and laughter-rich image. Fun fact: “Hohoho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, … Read More
How to motivate your team for holiday success
We talk a lot about the importance of navigating the holiday season as a small business owner, to avoid stress and burnout (get our free guide to No More Holidaze here!) This is especially important if you are a team of one. And what if you do have a team? How can you best support them through the busy holiday … Read More
How to TRULY Experience the Magic of the Holidays
Here at RETAILMavens we are BIG on Manifestos! We teach all our private clients how to write a manifesto for their business, and every year we encourage all retailers to write a HOLIDAY manifesto: manifesto nounman·i·fes·to | \ ˌma-nə-ˈfe-(ˌ)stō \plural manifestos or manifestoesDefinition of manifesto: a written statement declaring publicly the intentions, motives, or views of its issuer Why is … Read More
GO BIG or GO HOME – The Holiday Edition
I have talked about using the strategy of going BIG or going home in retail many times before, but I wanted to clarify why it is such an important strategy for retailers to use during the holiday season. Especially in a year of such uncertainty (a pandemic and an election in the same year)! So how do we put our … Read More
The holidays are not canceled! Let’s get festive!
Recently Jami asked me:“Just wondering what are your thoughts on Christmas open house? How are you planning on adjusting to meet requirements?” And of course – we are all about finding the opportunity in every obstacle, so here are the powerful strategies I shared with Jami: #1 Start earlier This year, we HAVE to start talking to our customers about … Read More