Recently Jami asked me:“Just wondering what are your thoughts on Christmas open house? How are you planning on adjusting to meet requirements?” And of course – we are all about finding the opportunity in every obstacle, so here are the powerful strategies I shared with Jami: #1 Start earlier This year, we HAVE to start talking to our customers about … Read More
Do your marketing tactics accomplish these 2 things?
You’ve heard me say that you must spend 20% of your work time on marketing. If you aren’t, then it doesn’t matter what you do for the other 80% of the time. Why? Because your people won’t be there otherwise! You won’t have traffic. If you work 5 days a week, that’s the equivalent of one full day spent specifically on … Read More
Reopening Your Store
Reopening Your Store Ready or Not! Get Set! Let’s GO! Congratulations! You are ready to walk through to the other side!Change is the only constant – ALWAYS. Take courage from the fact that you have mastered the skill of – Stop! Pivot. Reset. This skill will continue to serve you well. You have done things that you didn’t want to … Read More
Play Offense
Play Offense! Changes are happening daily! Be Ready to Stop.Pivot.Reset. Numbers Know that Cash is King now. More than ever we have to protect it Ask your Landlord for rent abatement for NOW – not deferral – Abatement! Then continue the conversation to see what the next month brings. We have a great email template to share about it – … Read More