The mecca of retail is Rodeo Drive in Beverly Hills. Every brand name wants to be on that street. Every retailer dreams of it. We brought our clients to learn and experience it. We are always challenging them to think bigger. In order to think bigger – you have to experience bigger! Our visit was a fascinating journey of joy … Read More
Are You Committed?
“If you are simply interested in something, you do what is convenient. If you are committed, you do whatever it takes.” – John Assaraf Let those words really sink in. This is about responsibility. The fact is that winners take responsibility which leads to success and more motivation and more happiness. It is all so easy to say, isn’t it? … Read More
Super Bowl = Super Store Sales
114,400,000 people. That is the number of viewers for the Super Bowl XLIX on February 1, 2015. An incredible 71.1% of all TV’s on at that time were watching the game. It is a major cultural event. Don’t miss using it as an opportunity to drive traffic to your store. Use it as the end of the sale season. Generally, … Read More
Facebook Is Lying To You.
I help facilitate a Facebook page for a group of entrepreneurs. The page is for day-to-day support. Everyone is encouraged to use the page as a place to ask questions, share celebrations and challenges. I was monitoring the page one day and I saw a post by someone who “admitted” she had been hiding. She shared that things had been … Read More
3 Must Do Things for 4Q Marketing to Drive Your Raving Fans to Your Store!
It is HERE! We are in the midst of the 4th quarter and the end of the year will be here in just about 7 weeks. The great news is that there is still enough time to pump up your sales before then. Let’s talk about your marketing and advertising from now until them. There are 3 things you need … Read More