So you have done your fabulous sale. BUT there are still a few things left. What to do with them? If this was their first Clearance Sale, then box them up to use as the loss leaders for the next one. All items should go through two clearance sales. If they have already been through two sales, then you can … Read More
Let’s Talk. You Have A Problem.
Really. Thanks so much for coming. I am so glad that you agreed to meet with me. Big Hug. I promise to keep this short and sweet. Because I love you, I have to share with you this teeny tiny small shortcoming that is really costing you. We have all been talking about it and know that you would want … Read More
Caps for Sale. How Many Do You Wear?
Do you remember the kid’s book “Caps For Sale”? It is about the peddler who wears all these hats and sells them. It is what I think about when I give a speech. Every time I am giving a speech to retailers, I mention about how we retailers wear so many hats. We are chief salespeople, head buyers, advertising and … Read More
Reducing Shopping Anxiety
Fred Mael, Phd MaelConsulting.com December can be a time of anxiety for everyone involved in retail activity. For store owners and merchandise producers, there is so much riding on having a smashing season’s finale. For retail employees, it can mean very long hours and big, agitated crowds – and the alternative is worse. And for many shoppers who should be … Read More
7 WriterDowners From the Indie Retailers Conference
The Independent Retailers Conference was an event full of great resources and fantastic education. So much so that I decided to share some key insights…or “writerdowners” as I like to call them! That means that they are so good that they must be written down so as not to be forgotten! 1. From Ron Cates of Constant Contact: Use Arial … Read More
