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Hello there! I pretty much screwed up – but I am proud. Why? Because I did it.   I am in a Mastermind group and in our Monday 10 am accountability group…Frankly, everyone should be – but more about that later. In that group, I stated that I had been scared to death to do a FB Live video. I don’t know why. I love doing videos – but something about FB Live freaked me out.   But I swallowed hard and promised to do one. That...

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Now is a terrible time to be in retail. More than 2,800 retail stores have closed this year through mid-April.  That is more closings than during the entire year of 2016.  At this year’s rate, more stores could close in 2017 than during the recession of 2008. And the future doesn’t look much brighter. The Bubble Has Burst “Our industry, not unlike the housing industry, saw too much square footage capacity added in...

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A Great Excuse For a Party! It’s a Fifth Saturday. And the RETAILMavens 3 Email Guaranteed Traffic Strategy! At this time of year, there are pretty much 2 kinds of stores. 1. Stores with lots of new inventory coming in 2. Stores with lots of old inventory on sale You have a unique opportunity to take advantage of with a fifth Saturday coming up. It is fun to use it as a handle to advertise around. Fifth Saturdays don’t happen often –...

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I don’t want to be known as an “always on sale” store!   This is an actual story about the most recent client to ask this question…..names have been changed to protect the innocent! “I had a great bag made with my logo on it.  My idea is to give it away as a gift with purchase on Earth Day to promote recycling bags.  I’m also thinking of offering it for free for 5th Saturday promotions.  I don’t want to do to...

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Radical Way To Treat Vendors

Radical Way To Treat Vendors


Posted on Jan 24, 2017 | 0 comments

Remember vendors are your partners. If your business grows – their business grows. Find the vendors who understand this principle. Have a deep and thorough conversation on how you can help each other double your business. Yes. Seriously. What do you each need to do so that you can multiply your business with that vendor by a factor of 2? So before you go to your next trade show:  Identify those top 15 vendors that could be your VIP...

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Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? It happens. You can’t become emotionally attached – and I’ll tell...

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