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A Great Excuse For a Party! It’s a Fifth Saturday. And the RETAILMavens 3 Email Guaranteed Traffic Strategy! At this time of year, there are pretty much 2 kinds of stores. 1. Stores with lots of new inventory coming in 2. Stores with lots of old inventory on sale You have a unique opportunity to take advantage of with a fifth Saturday coming up. It is fun to use it as a handle to advertise around. Fifth Saturdays don’t happen often –...

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I don’t want to be known as an “always on sale” store!   This is an actual story about the most recent client to ask this question…..names have been changed to protect the innocent! “I had a great bag made with my logo on it.  My idea is to give it away as a gift with purchase on Earth Day to promote recycling bags.  I’m also thinking of offering it for free for 5th Saturday promotions.  I don’t want to do to...

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Radical Way To Treat Vendors

Radical Way To Treat Vendors


Posted on Jan 24, 2017 | 0 comments

Remember vendors are your partners. If your business grows – their business grows. Find the vendors who understand this principle. Have a deep and thorough conversation on how you can help each other double your business. Yes. Seriously. What do you each need to do so that you can multiply your business with that vendor by a factor of 2? So before you go to your next trade show:  Identify those top 15 vendors that could be your VIP...

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Do you know The 3 Keys to “Clear it Out” Cash Flow Nirvana? 1. There’s no crying in retail. Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? It happens. You can’t become emotionally attached – and I’ll tell...

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What! Ho Ho Ho has a secret translation? We can all picture Santa Claus leaning back with hands on his belly while saying “ho ho ho”. It is part of his joyful and laughter-rich image. “Ho ho ho” is an onomatopoeia, which is a word that sounds like what it means. It is a deep and happy sound. In the 1970 Christmas cartoon movie, Santa Claus Is Coming To Town, we learn that Santa played with the animals as a...

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Jean said – “Your Killer Clearance Sale has worked like magic for us! My team loves it. We have moved so much inventory and made lots of money from it.” “That’s great Jean. I am so happy to hear that!” I replied. “But Cathy I have another problem. What can I do RIGHT NOW about merchandise that has already run it’s course? Ha! Not to mention the items that never even showed up to the starting line to run. Oh man – I bought some lazy...

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